Daandl, the communication agency that connects brands, architects and designers.

Where architects, designers and brands imagine tomorrow.

Over the years, our agency has brought together an international community of exceptional architects and interior designers, recognized for their expertise and creativity. Today, thanks to this network, we offer brands looking to reach this demanding audience the opportunity to engage in innovative collaborations centred around ambitious projects. Conversely, we also enable architects and interior designers to connect with brands, gaining access to valuable resources for their projects and exploring new avenues for collaboration. Our goal: to co-create new growth opportunities that highlight both the creative strength of our architect partners and the distinctive identity of the brands we represent.

Newsletter Creation and Distribution: Increased visibility

We regularly develop and distribute newsletters specifically tailored to architects and interior designers. These targeted communications showcase professional collections, services, and brand news, while also sharing testimonials and inspiring case studies.

This approach offers our specifier partners a clear understanding of the creative possibilities and technical solutions available. We handle all incoming requests whether for 3D files, pricing grids, or appointments ensuring personalized support for each interested professional.

Newsletter Creation and Distribution: Increased visibility

We regularly develop and distribute newsletters specifically tailored to architects and interior designers. These targeted communications showcase professional collections, services, and brand news, while also sharing testimonials and inspiring case studies.

This approach offers our specifier partners a clear understanding of the creative possibilities and technical solutions available. We handle all incoming requests whether for 3D files, pricing grids, or appointments ensuring personalized support for each interested professional.

Event Organization: Establishing Connections

We organize events in exceptional venues or directly within showrooms, designed to bring together a highly qualified and engaged audience. These curated moments aim to create opportunities with architecture firms and interior design studios. On site, specifiers discover pieces and materials that may shape their future projects.

Our role: to create an environment that fosters dialogue, meaningful connections between brands and design professionals, and long-term strengthening of each participant’s professional network.

Event Organization: Establishing Connections

We organize events in exceptional venues or directly within showrooms, designed to bring together a highly qualified and engaged audience. These curated moments aim to create opportunities with architecture firms and interior design studios. On site, specifiers discover pieces and materials that may shape their future projects.

Our role: to create an environment that fosters dialogue, meaningful connections between brands and design professionals, and long-term strengthening of each participant’s professional network.

1-to-1 Meetings: Building Long-Term Collaborations

For each brand, we identify the most relevant specifiers based on their expertise and current projects. For each architect or designer, we create connections with brands whose universe, collections, and values align with their identity and needs.

We then organize carefully prepared one-to-one meetings designed to foster meaningful and impactful exchanges. This approach transforms specifiers and brands into trusted, long-term partners.

By maintaining regular contact between industry players, we support the development of strong relationships aligned with each party’s ambitions. Initial encounters become concrete opportunities, generating projects, visibility, and shared growth.

1-to-1 Meetings: Building Long-Term Collaborations

For each brand, we identify the most relevant specifiers based on their expertise and current projects. For each architect or designer, we create connections with brands whose universe, collections, and values align with their identity and needs.
We then organize carefully prepared one-to-one meetings designed to foster meaningful and impactful exchanges. This approach transforms specifiers and brands into trusted, long-term partners.

By maintaining regular contact between industry players, we support the development of strong relationships aligned with each party’s ambitions. Initial encounters become concrete opportunities, generating projects, visibility, and shared growth.

Follow-Up and Reporting: Measuring and Sustaining Impact

Each initiative is followed by rigorous tracking, including regular activity reports and post-event support. We facilitate direct connections between brands and specifiers to extend the dialogue and bring identified opportunities to fruition. This follow-up work allows brands to measure the effectiveness of their outreach and continuously refine their specification strategy.

Follow-Up and Reporting: Measuring and Sustaining Impact

Each initiative is followed by rigorous tracking, including regular activity reports and post-event support. We facilitate direct connections between brands and specifiers to extend the dialogue and bring identified opportunities to fruition. This follow-up work allows brands to measure the effectiveness of their outreach and continuously refine their specification strategy.

In short, our methodology targeted newsletters, tailor-made events, qualified meetings, and personalized follow-up creates a trusted ecosystem that fosters the emergence of ambitious projects. We are committed to ensuring that each stakeholder can fully express themselves within a dynamic of innovation and a shared passion for architectural excellence.

Designers + Architects and Leads

In 2014, Pernille and Florent Le Marc founded Pernille Christiansen, a communications consultancy entirely dedicated to the world of design and architecture. With its sharp editorial eye and portfolio of innovative brands, the agency quickly established itself as a key reference. Today, several thousand architects and interior designers around the world follow its inspiring content on social media and take part in its engaging events.

Over time, a clear conviction emerged:

Brands, architects, and interior designers would benefit from getting to know each other better, engaging in more meaningful dialogue, and working together more closely. Too often, the tools, services, and collections offered by brands remain unknown to architects and designers, due to a lack of visibility or direct connection with these specifiers.

And yet, these professionals, who are closely involved in project development, can be powerful ambassadors for brands. Conversely, more and more private clients, developers, and hoteliers are now reaching out directly to brands, which then need to rely on qualified professionals to bring these projects to life.

Over time, a clear conviction emerged:

Brands, architects, and interior designers would benefit from getting to know each other better, engaging in more meaningful dialogue, and working together more closely. Too often, the tools, services, and collections offered by brands remain unknown to architects and designers, due to a lack of visibility or direct connection with these specifiers.

And yet, these professionals, who are closely involved in project development, can be powerful ambassadors for brands. Conversely, more and more private clients, developers, and hoteliers are now reaching out directly to brands, which then need to rely on qualified professionals to bring these projects to life.

This reality gave rise to Daandl,

structure designed to create real synergies between brands and specifiers, in support of ambitious and coherent projects. Our mission: to build strong and reciprocal bridges between design brands, architects, and interior designers. Thanks to a proven methodology, we develop tailor-made strategies that benefit both brands by giving them direct access to qualified B2B leads and specifiers, by connecting them with relevant brands for their projects and opening up new professional

CONTACT

350 rue Saint Honoré, 75001 Paris, France
pernille@daandl.com

+33 (0)9 80 59 69 24